Gilbert & Gaillard | Prosecco lifestyle bubbles or a serious terroir-driven sparkling wine?
Prosecco is arguably the most popular sparkling wine in the world right now.
It has become synonymous with everyday luxury and the symbol of a glamorous lifestyle that has morphed into an international brand and therefore partially lost its identity. It begs the question: how much do consumers know about the different kinds of Prosecco? What strategies are Conegliano Valdobbiadene producers using to promote Prosecco Superiore and its terroir?