Cantine Franco was founded in Valdobbiadene in 1919 by Antonio, who set out right from the start to make a quality product. With his son Nino, who carried on the tradition, the winery grew, consolidated and expanded. But it was Primo, first with his father Nino and later alone, who modernised the winery. From the moment he entered the winery, after earning his diploma at the Conegliano Veneto school of enology, Primo focused his work on a precise quality model he had got to know during his travels and study. At the beginning of the 90s, convinced that you need to control production right from the origins to obtain a good wine, Primo took over the running of a vineyard where he experimented with new planting techniques and the use of old clones. Meanwhile he continued his close collaboration with local producers, to develop his idea of promoting this grape. Primo is supported by his wife Annalisa, who devotes almost all her time to Villa Barberina, and by his daughter Silvia in production, strategy and sales.