It enjoys a global brand awareness rivalled only by Champagne, yet Prosecco’s pecking order is less widely understood – but well worth exploring, says David Kermode

“Earlier this year, during the worst days of the pandemic in both Italy and the eastern United States, the Consorzio of Conegliano-Valdobbiadene in the classic Prosecco-making zone held an online press conference to talk about its economic outlook and data for 2020. Topics included what communication about these wines so tightly tied to place might look like in this unpredictable year.”

The fascinating story behind Italy’s famous sparkling wine.