— Conegliano Valdobbiadene

5 June 2018

Prosecco producers kick off UK push for premium fizz

Producers of premium Prosecco that can cost as much per bottle as Champagne have kicked off a campaign to encourage Brits to reappraise Italian fizz.

Masterclasses showcasing wines from Italy’s Conegliano Valdobbiadene region – awarded its own DOCG status in 2009 – begin today to redress the idea in Britain that Prosecco is inferior to other sparkling wines and should be sold for less.