Producers of premium Prosecco that can cost as much per bottle as Champagne have kicked off a campaign to encourage Brits to reappraise Italian fizz.
Masterclasses showcasing wines from Italy’s Conegliano Valdobbiadene region – awarded its own DOCG status in 2009 – begin today to redress the idea in Britain that Prosecco is inferior to other sparkling wines and should be sold for less.
Where would we be without Prosecco. As the rest of the wine category is flat or in declining sales, Prosecco continues to defy the odds recording year after year of double digit growth. Yet there are many restaurants and sommeliers who actively go out of their way not to list it. Sarah Abbott MW believes they are wrong to ignore a whole category on the basis of some cheap wines, but should, instead, embrace and delight in a category that still has so much potential.