“These are the most beautiful vineyards I’ve ever seen. And, I’ve seen a lot of vineyards,” I kept repeating as I visited the captivating hills of Valdobbiadene and Conegliano. I wasn’t surprised to learn this nook of the Veneto is petitioning to be recognized as a UNESCO World Heritage site.
It is fitting that the most beautiful vineyards dedicated to Prosecco production also make its most impressive gems. Today, Prosecco – as an umbrella category – rules the kingdom of sparklers in sales growth and broad consumer appreciation.
By Christy Canterbury MW
Sparkling wines are a hot category. Sales of still wines have remained pretty steady over the last few years, but continue to grow for sparkling ones. That’s true for everything from Champagne to Spain’s Cava, but Prosecco is leading the way. Over the last three years, SAQ sales of this sparkling wine from the Veneto region in northeast Italy have almost doubled.
by Bill Zacharkiw